"The second scene which is primarily the logo of the game does not imply or portray suicide in any fashion. I believe it is substantially dissociative and is unlikely to draw any parallels in the mind of anyone who has had the deep misfortune to have been affected by the suicide of a family member or friend," the spokesperson argued. "The scene does not imply that suicide is a viable option in a real world situation. Regarding the logo, and the implied suicide of the trailer's protagonists, AIE said it understands that the hanging zombie silhouette may be affecting for someone who has lost a loved one to suicide, and expressed sympathy, but said it "does not represent violence out of context, or otherwise offend prevailing community standards". "The cinematic implication of violence in the advertisement is intended to convey the desolate terror afflicting the game characters, and I believe is contextually relevant to the product being advertised, as it conveys the hopelessness of the games’ characters as they are faced with the overwhelming horror and violence of vast numbers of zombies hunting them, without actually depicting the violence of zombie vs character interaction in the game." All violent themes are presented in the readily identifiable fantasy context of a zombie attack in an animated video game scene. "However, the limited depiction of violence in the advertisement is reflective of the theme of the game advertised, and contextually relevant. "I acknowledge that a degree of violence is portrayed in the advertisement in that a zombie is shown smashing a window in an attempt to enter the boat, more zombies are shown moving towards the boat in an aggressive fashion, and the implied death of the two central characters is violent, notwithstanding that it is less violent than the potential alternative," a representative wrote. Interestingly, it's actually the game's logo, not this content, which raised ire, with one complaint noting that "the ad is too graphic in terms of its depiction of suicide, particularly the final image of the man hanging from a tree" because it may be "very traumatic" for those who have lost a family member to suicide.ĪIE Australia responded to the complaint by arguing that the violence shown - suicide - is justified by context.
The ad in question features portions of the opening cinematic, showing a couple who appear to trigger a gas canister explosion rather than face dismemberment at the hands of zombies. Local distributors for Dead Island: Riptide have replaced a trailer with a suggestion of suicide in response to complaints that it is "too graphic".
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